Free Tools — Workable

Workable’s generative AI features had the potential to attract a customer-base outside of Workable’s main demographic and could act as a marketing channel to introduce small businesses to our products. This led Marios (Product Designer) and Roxani (Product Designer) to craft a new product built around AI functionality to help people write and edit job descriptions and interview kits, and to conduct interviews with candidates. The AI interactions they developed were built around self-explanatory, clear actions that empowers users to complete key tasks faster.The team also incorporated hooks within the product that aimed to introduce functionality that was possible through paid Workable products and therefore establish a marketing pipeline from Workable’s free offering to paid products.