Orix – Building a Consistent Brand Identity in Fintech
Creating a brand book for Orix was crucial to establishing a consistent, clear, and scalable brand identity across all platforms and communications. In a competitive fintech landscape, Orix needed to stand out, build trust, and ensure versatility across digital and physical touchpoints.
To address these needs, we focused on three core design solutions. For a distinct identity, we crafted a sleek, geometric logo and paired it with Space Grotesk typography to position Orix as an innovative and forward-thinking brand. This bold and memorable design establishes recognition within the fintech sector. For trust and professionalism, the color palette uses blues and greens to evoke security and reliability, complementing a clean, structured layout that reassures users of Orix’s trusted services.
To ensure scalability and versatility, we embraced a minimalist design approach that performs consistently across platforms, from apps and websites to business cards and billboards, guaranteeing Orix’s brand clarity and impact in every context.
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