Hyvebuild
Though a honeycomb may appear simple, nature has perfected it over millions of years into a strong, efficient structure that provides bees with a safe, cozy home.
Product:
Hyvebuild by Stats Group is an innovative building solution inspired by the honeycomb, merging wood and concrete into a robust, sustainable system. This hybrid approach combines the strengths of both materials to create eco-friendly, cost-effective, and resilient buildings. Using advanced prefabrication, Hyvebuild supports the efficient construction of versatile spaces—from apartments to hotels—tailored to diverse needs and grounded in sustainable materials.
Challenge:
Make the complex Hyvebuild hybrid construction system, which combines concrete and wood, easy to understand.
Solution:
The logo, inspired by a honeycomb hexagon, represents wood frames filled with concrete, reflecting the honeycomb’s efficient, resilient structure, where each cell provides natural strength. The design shifts in perception, functioning simultaneously as a closed cube—both container and structure—and as open walls and floors, depending on one’s viewpoint.
Product: Hyvebuild
Client: Stats Group
Year: 2020
Service Category: Logo, Brand Identity
Designer, Art Director: Gints Apsīts
Creative Director and Copywriter: Ingus Josts
Agency: F'n'S