Boyne Country Sports - Website Redsign & UX/UI Improvements

Boyne Mountain Sports – Dynamic E-Commerce Redesign 🎿

As part of the creative team at Roswell NYC, I had the exciting opportunity to work on Boyne Mountain Sports’ e-commerce transformation, implementing and refining designs from our creative director’s vision. My focus was on the Product List Pages (PLP) for various collections, where I introduced dynamic category selections tailored to each collection, customizable promo banners interspersed within the product listings, an SEO copy section to enhance search visibility, and upgraded pagination supported by the Hydrogen tech stack.

On the Product Description Page (PDP), I crafted an intuitive experience featuring “Ship to Store” or “Ship to Customer” options, alongside custom benefits sliders for diverse categories like skis, snowboards, winter gear, and accessories.

Additionally, I designed a Rewards Points feature, giving families the chance to earn and save on outdoor essentials for memorable resort adventures.

This project took in-depth UX/UI planning, information architecture, and cross-referencing of tech constraints for a multi-location setup.

Huge thanks to Boyne Mountain Sports for an inspiring project that keeps outdoor enthusiasts ready for every season! 🌄