Meta Carousel Ads

Campus is an accredited, online, community college focused on maximizing access to the world's best educators. Campus provides an alternative to the typical community college structure, allowing students to achieve an Associates in Business Administration from anywhere. Campus currently has 700+ students, and was looking to grow further through Paid Social. With that in mind, social ads were created across LinkedIn, and Meta, to persuade a new class of potential Campus students to apply.

The first carousel utilized a reoccurring wave, created by fields of color and photos, to carry a user through the carousel. Once again cut out images were paired with full photos to provide variety. The opacity curves bleed over between tiles to also aid in carrying a user between social tiles. The second carousel was created for a physical college location provided by campus and uses straight lines to carry a viewer throughout the carousel. Icons are paired with the imagery and copy to create a unique layout