LinkedIn and Meta Static In-Feed Ads

Campus is an accredited, online, community college focused on maximizing access to the world's best educators. Campus provides an alternative to the typical community college structure, allowing students to achieve an Associates in Business Administration from anywhere. Campus currently has 700+ students, and was looking to grow further through Paid Social. With that in mind, social ads were created across LinkedIn, and Meta, to persuade a new class of potential Campus students to apply.

These LinkedIn tiles above were created for top of the funnel brand awareness, and to drive professors and Parents to learn more about Campus. This audience was more likely to be active on LinkedIn. In the design a strong diagonal carries a viewers attention to an image of a student as he gazes towards the copy and CTA. Two different sizes were created for this campaign, a square for desktop, and a vertical asset for mobile.

The three static facebook ads below were created to advertise towards graduating, and recently graduated, high school students. Cut out images of professors and students are used to overlap gradients of color in two of the assets, to create a dynamic layout. In the third variation a student breaks the frame of her photo, again creating a dynamic image. Aspects of the copy are marked a yellow bar to mimic a highlighter, and to place focus on that phrase.