Elevating the Regional Experience (3)
To create a regional digital experience that matched the company’s national brand, we endowed the fully-responsive MVP with the look and feel of a consumer app, including driver names, car manufacturers, live race data, and even sponsor logos. Additionally, built-in animations around the scoring “pylon” mimic broadcast and on-site displays. The success of the work led to more fast-follow features, including opportunities to draw on more data and incorporate driver images.
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