Meta In-Feed Video Storyboard

App Academy is a a San Francisco based coding bootcamp, with an online component, that was founded in 2012. App Academy strives to make an education in software engineering more accessible to everyone. With 5,000 plus graduates, App Academy was looking to continue to grow. With this in mind, a social campaign was designed to drive leads across Meta’s platforms to encourage potential new students to apply.

The In-feed video was designed to drive awareness and applications to a free coding program put on by App Academy. App Academy’s branded red color was paired with dynamic animations to draw attention to important details about the program. Motion was used on tiles such Frame 4 and 5 to catch a viewers attention, and draw them into the next frame. The App Academy wave pattern was used as a background element, and as a transition between frames. This video was then animated in collaboration with a motion design team. Comments were left on the storyboard to provide animation direction to the motion designers. Alongside the storyboard, a project brief was created by me that included the curated music, footage, and further direction.

The Storyboard and full length video are located below: