Created for Meta

App Academy is a a San Francisco based coding bootcamp, with an online component, that was founded in 2012. App Academy strives to make an education in software engineering more accessible to everyone. With 5,000 plus graduates, App Academy was looking to continue to grow. With this in mind, a social campaign was designed to drive leads across Meta’s platforms to encourage potential new students to apply.

The static tile for this campaign was designed to drive awareness and applications to a free coding program put on by App Academy. An image of a man coding breaks it’s frame, creating a dynamic composition. A diagonal is created with this frame, carrying your eye down through the tile. Black bars are used to highlight the main message of the ad.