Rhay Santos // Visual Identity

The logo combines straight typography with irregular thicknesses and a light organic shape, incorporating the letters R and S. It reflects the theatrical side of Rhay Santos, a voice, performance, and vocal technique teacher, and symbolizes her holistic approach to teaching.

Inspired by the visual aesthetics of shows, musicals, and theater, the brand uses a font reminiscent of classic posters, with elongated letters and purposeful proportions for a harmonious fit. The floating icon contrasts softly with the typography, mirroring the lightness and flow of the artist's voice when singing.

Client: Rhaysa Santos // Photography: Mateus Frazão // Design Studio: BOX90.design