Logo Animation & Brand Video for Digital Advertising

For this project, I animated a logo designed by our creative team, bringing it to life for use in splash screens and digital advertising. The animation was crafted using elements created in Adobe Illustrator and further developed in After Effects to build a dynamic motion design. These graphic vector elements were essential in adding depth and flow to the animation.

The concept behind the animation was to create a bold and unique visual identity that reflects our brand’s vision. Inspired by the imagery of a magical explosion from the depths of the ocean, the animation symbolizes the emergence of talented, yet undiscovered, creators. Just like hidden fish in the deep sea, these creators—who use our platform to share and sell their work—rise to the surface, showcasing their creativity to the world.

This animation was specifically designed for an Australian start-up based in Perth, founded in 2016, a 3rd party platform tailored for YouTube influencers to showcase their creations and promote their products.