Too Latte Mood board and brainstorm

For the coffee visual identity I created a mood board, some keywords that I was looking for were earthy, minimalistic, to go, unique and different experience sophisticated, a place where people feel comfortable and find a different experience.

Thanks to creating the mind map I could conclude that our coffee shop focuses on sustainability providing healthy boosters while creating a community that is able to attract regular customers because of its comfortable location and quick or 2godynamic which makes us different from the competition.

These were some sketches and brainstorming I did for the logo, there were many variations and it was important for everything to be legible while also including the icon which was crucial to me. The typography was friendly and welcoming.