Battle of the Baddest AR

Shelley A
Shelley A
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    Tyson Fury and Francis Ngannou kicked off Riyadh Season 2023 with the ultimate boxing showdown: Battle of the Baddest. To amp up excitement, we captured photogrammetry and mo-cap data, letting fans get up close with both fighters in high-def AR. The mobile experience launched with a desktop hub for all things Battle of the Baddest, featuring competitions and a $150k prize pool.

    Credits: Unit9, GEA

    Role: Creative Director

    Shelley A
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