Singa Games

Is a startup passionate about creating unforgettable moments between children and adults through hands-on, offline games.

The brand’s concept is simple yet powerful: to build bridges between generations and ensure that people of all ages can have fun together. By bringing children and adults together, these games create joyful, shared experiences.

The logo was inspired by the idea of a friendly, welcoming lion with a colorful mane, symbolizing a variety of experiences and the inclusion of different age groups.

The LION represents leadership and protection, reflecting Singa's mission to foster moments of interaction and learning among families. The rounded typography and the paw detail on the letter “i” enhance the feeling of closeness and fun, making the brand feel warm and accessible.

The logo concept