Ray Photography Co. WIP

Working on a small identity system for the pretty lady over at Ray Photography Co.

So far, the brand includes a hand-lettered script logo, a custom set of photography-related icons, and a rounded monoline alphabet for the supporting text. She also has a big heart for the Carolinas, so I made a little graphic that we could use on collateral materials.

This is one of my first serious attempts at hand-lettering, so I'm sure that I have a lot to learn. If you see anything that could benefit from some tweaking, I would love to hear your thoughts. The monoline alphabet is somewhat of a work in progress... I'd appreciate feedback on that since it's a bit rough right now.

I had a lot of fun with the icons and am thinking about making more. Stay tuned!