Awardco Website Redesign
I recently redesigned the Awardco homepage to enhance user experience, accessibility, and brand appeal. This refresh brings a modern, clean look with improved layout and visual hierarchy, making it easier for users to navigate and understand Awardco's value in employee recognition and rewards.
Old Design vs. New Design
The original Awardco homepage, while informative, lacked visual hierarchy and clarity in content structure. My redesign introduces a lighter, more approachable color palette, enhanced typography, and a more intuitive layout to align with Awardco's mission of making employee rewards seamless and impactful.
Key Improvements:
Modernized Hero Section: The hero section now incorporates a friendly, welcoming image with a highlighted call-to-action button for better engagement. A soft, gradient background reinforces the brand's friendly yet professional image.
Streamlined Content Blocks: The "All-In-One Rewards & Recognition Solution" and "Employee Rewards Card" sections are redesigned with rounded edges and subtle shadow effects, creating a more inviting and accessible look.
Visual Enhancements: Icons and illustrations are updated to create a more cohesive and visually appealing design language. Colors are strategically used to guide users through sections and emphasize action items.
Client and Partner Showcase: Logos of partner brands and client testimonials are prominently displayed with an organized layout to build trust and demonstrate Awardco's industry presence.
Clear CTA Sections: Calls-to-action for demo requests and tool calculators are positioned with easy-to-understand labels and enhanced visual styling, encouraging user interaction.
Improved Accessibility: Typography adjustments, increased color contrast, and responsive design improvements ensure the site is accessible and easy to navigate across all devices.
The redesign emphasizes simplicity, elegance, and clarity, creating a seamless journey that reflects Awardco’s commitment to empowering companies through effective employee recognition.
Check Comparison ⤵️
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