Package Design for Cold Brew

Project Goal

Develop a bold new packaging design for the Cold Brew line that highlights the rebellious spirit of the brand and grabs the attention of both new and existing audiences. The design should be radically different from previous packaging versions while remaining recognizable and consistent with the overall brand image. It’s essential to retain the brand’s color palette, typographic logo, and "OKAY" symbol logo in the illustrations.

Slogan: Coffee that opens your eyes

Core Concept

Cold Brew is a product associated with freshness, lightness, and novelty. The new line should appear rebellious and provocative, yet still attractive and relatable to a broad audience. The design should radiate an eclectic style with elements of humor, reflecting the brand's "rebel-creator" attitude.