Coffee Brand UX Design & Development

In this project, I applied the Design Thinking approach, starting with Qualitative and Quantitative Research to define User Personas and identify pain points. We used a User Journey Map to ideate solutions, followed by creating a Wireframe and Prototype in Figma. I then developed the website using React, and we conducted Usability Testing to refine the design based on user feedback.

Accesibility

To prioritize accessibility, we developed the website to cater to a diverse customer base by offering both Spanish and English language options. This ensures that all users, regardless of their language preference, can seamlessly navigate and interact with the site. Additionally, we incorporated Dark and Light mode options to accommodate different visual preferences, improving usability in various lighting conditions. These features work together to enhance the overall user experience, making the platform more inclusive and adaptable to users’ needs.

View Case Study: https://www.uxrodrigo.com/detail_project_coffee_ux.html