PPT Presentation Design
PPT Presentation Design for Digital Marketing Agency: UV LATAM, Chile
This presentation is designed as an art proposal for the new Lay’s product line, capturing the brand’s essence through a dynamic, visually appealing style that resonates with the target audience by incorporating digital-native elements. Here are the key points regarding the design and approach:
Key Design Elements:
Dynamic Visual Style:
Incorporates animated graphics and smooth transitions between slides to maintain attention and provide a modern touch.
The design features shapes and lines that mimic social media movement, with colourful backgrounds reflecting Lay’s vibrant tones.
Digital-Native Language:
Emojis, hashtags, and familiar digital phrases are used to create a relatable, contemporary tone that resonates with a young, social media-savvy audience.
Visual elements, such as “stickers” and chat-style text, simulate interactions familiar to consumers on platforms like Instagram and TikTok.
Attractive and Vibrant Colours:
The colour palette draws inspiration from Lay’s bold hues, dominated by yellows and reds with complementary accent colours.
Contrasting colours are used to highlight key sections, capturing the brand’s cheerful and playful essence.
Typography and Visual Hierarchy:
Clear, modern fonts ensure readability, with emphasis on key words and calls to action.
The visual hierarchy is organised so that main messages stand out, guiding viewers’ attention naturally across each slide.
Focus on the Target Audience:
The presentation is crafted to appeal to young and young adult consumers who are interested in fresh, personality-driven products.
Concepts and messages are integrated to highlight the brand’s innovation and authenticity, aligned with Lay’s target audience expectations.
Expected Outcome:
The presentation aims not only to communicate Lay’s new product proposal but to do so in a visually engaging way, aligned with social media language, and designed to captivate the target audience’s attention.