Mexican gourmet ice cream brand and sub-brands /

An ice cream brand was created from scratch, in the same way creating sub-brands that help the user have a greater variety of products to choose from according to their needs. The brand is inspired by Mexican culture and has characteristics from the shapes of the talavera and the quetzal to the representative colors of this. In the same way, it offers a variety of gourmet flavors that highlight the brand among the competition. For every sub brand the personality and meaning of each logo is inspired by an aspect of the mexican culture. The sub brand "Gusano de maguey" is focused on popsicles with alcohol, thus we worked exclusively with mexican cocktails.