Summary

For a recent project, I led the design of a high-end iOS app for a luxury black car service that offered a refined, personalized experience for an elite clientele. This app, akin to Uber but focused exclusively on luxury black cars, required a tailored approach to cater to an audience expecting premium service and seamless, intuitive navigation.

The app’s design centered around an elegant, minimalist interface, using high-contrast color schemes and sophisticated typography that resonated with the brand’s luxurious identity. I aimed to ensure users could easily navigate the app, book a ride, view car options, and track their driver in real-time with simple taps. Key features included a customizable booking experience, exclusive vehicle selection, and advanced driver details to instill trust and elevate the client experience. Security and privacy were also prioritized, and robust authentication methods and data encryption were embedded throughout the design.

I collaborated closely with engineers and stakeholders, iterating through design feedback cycles and integrating features like automated arrival notifications and seamless in-app payments. The result was a streamlined, visually cohesive app that provided a polished, effortless booking experience for high-end clientele, ultimately meeting and exceeding expectations for usability and luxury.

Reach me at

hello@gastonlasarte.com