Taro Mystery Gift

Overview

Taro Mystery Gift was a promotional campaign by taro.id where customers could discover prizes hidden within their snack products

Key Contributions:

- As Lead Designer, I drove the project's success through comprehensive requirement-gathering sessions with Taro stakeholders. Enhanced project clarity and efficiency by implementing detailed product scope documentation, ensuring alignment between client vision and technical feasibility.

- Led strategic design decisions throughout the campaign development, orchestrating seamless collaboration between engineers and content writers. Delivered high-fidelity prototypes that effectively communicated the user journey and campaign mechanics, resulting in smooth implementation