Grey Apparel
Client Gray Apparel
Sector E-commerce
Duration 4 weeks
Showcasing craftsmanship with style Gray Apparel, a boutique brand specializing in handmade accessories, had a simple yet essential goal: to display their products in a way that reflected the care, precision, and artistry behind each piece. However, their old website fell short—it lacked the visual appeal and functionality needed to inspire confidence and drive sales. They needed a site that not only showcased their creations but also delivered a seamless shopping experience.
Turning handmade into head-turning When Gray Apparel approached me, we collaborated to design a modern, visually compelling site on Squarespace, tailored to their e-commerce needs. The result was a website that highlighted their products in the best possible light while providing a smooth, effortless browsing experience for their customers.
The transformation
01: Understanding their vision I began by diving deep into Gray Apparel’s brand—its story, its mission, and the dedication behind its handmade accessories. They wanted the site to feel warm and inviting yet professional enough to compete in a growing market.
02: Crafting a showcase-worthy design Using Squarespace, I built a visually rich platform featuring bold imagery, clean layouts, and subtle animations to draw attention to their unique products. The homepage highlights featured items, while the product pages offer detailed descriptions, high-quality images, and a user-friendly purchasing process.
03: E-commerce made easy In addition to a stunning design, I implemented Squarespace’s e-commerce tools, enabling secure checkout, inventory management, and mobile responsiveness. I also streamlined the process of adding new products, making it easier for Gray Apparel to keep their site fresh and up-to-date.
A platform worthy of their craftsmanship Since launching their new website, Gray Apparel has seen a 60% increase in product views and a 35% boost in sales within the first two months. Their customers now enjoy a professional, easy-to-navigate site that reflects the care and artistry behind every accessory.
Looking to showcase your creations with a website that works as hard as you do? Let’s create something remarkable together!