Galerija Centrs

Brand:

In the early 2000s, a wave of new shopping centers emerged across Riga, yet Galerija Centrs distinguished itself not merely through its retail offerings but as a vibrant cultural and social nexus, artfully blending the past with the present. Originally inaugurated in 1938 as the Army Department Store, it has undergone extensive renovations.

Challenge:

In 2006, the center was reimagined into a contemporary retail haven, seamlessly integrating a modern section across a historic thoroughfare while honoring its architectural heritage. Its striking glass-roofed arcade, which elegantly links two buildings and bathes the interior in natural light, marks it as the first shopping gallery of its kind in the Baltic States.

Solution:

Through meticulous examination of historical architecture, analysis of contemporary blueprints, and consultations with renovation experts, the solution emerged: to embrace the concept of three (III):

- A three-line motif woven throughout the historic structure.

- The historic edifice, the glass arcade bridging buildings over the street, and the new addition.

- Past, Present, Future.

Elegant historic typography has been artfully modernized, seamlessly blending timeless charm with contemporary flair.

Brand: Galerija Centrs

Client: Galerija Centrs, Linstow Varner

Year: 2004

Service Category: Logo, Brand Identity

Designer: Gints Apsīts (Graphic Design, Art Direction, Creative Director)

Agency: McCann Riga, Aigars Runģis