Figma Design of e-Commerce Website Jewelry Earrings
About project:
My role: UX/UI designer, Website designer
Project description: I designed the website for Aeris, a jewelry brand that blends elegance, sophistication, and sustainability. The website aims to attract new customers, build brand awareness, and highlight Aeris's use of lab-grown diamonds and eco-friendly materials, offering luxury jewelry that empowers self-expression. I focused on a minimalistic visual style and seamless user experience, integrating personalized touches and event promotions to enhance the customer journey. I created both desktop and mobile versions, complete with components, fonts styles, color styles, and icons.
Deliverables: UX researches materials, low-fidelity wireframes for Desktop and Mobile, high-fidelity visual design for Desktop and Mobile, UI Kit (icons & components & colors, fonts and shadows styles), clickable high-fidelity prototypes for all scenarios.