Kashmiri Chai

Illustrated Infographic

Both a decorative piece and a practical guide, this infographic teaches and celebrates this unique cultural drink.

Client

A personal project I created to share a complex and often mystifying recipe accessibly. Kashmiri chai is a traditional regional drink with a long history and a process that requires labor and love.

Project

An infographic to simplify the steps to this complex tea recipe,  with smaller, step by step graphics for social media. The goal was to find an aesthetic somewhere between a handwritten recipe and a list of technical steps.

Design

One of the most striking elements of this tea is its beautiful pale pink color, so I pulled soft tones similar to the blush tea and crushed pistachios into the palette. I used simplified drawings as clear icons to represent each step and element. The overall flow follows a logical, top-to-bottom, left-to-right path to guide the viewer through the recipe effortlessly.