Vernon Davis

Marketing Proposal

A proposed presentation for a new marketing strategy featuring NFL player Vernon Davis and Under Armour.

Client

Lineage is an independent marketing agency based in Los Angeles which serves a wide variety of clients. While freelancing there, I was tasked with creating a streamlined presentation proposal to introduce a proposed strategy for Under Armor to the client. The presentation needed to combine Lineage’s bold, clean style with a look that would appeal to Under Armour, a brand built on strength and clarity of purpose.

Project

An introductory presentation deck summarizing Lineage’s proposed marketing strategy for Under Armour’s sponsorship work with NFL player Vernon Davis. This would also need to be an ‘at-a-glance’ summary of the objectives and timeline that the various departments could reference.

Design

Lineage tailors their work to each client, so I began this design by distilling elements from Under Armour’s existing brand - dark, masculine colors; direct messaging with minimal frills; and large photographs that pack an emotional punch.