PUDDING NEZHNY EHRMANN © FMCG BRANDING, PACKAGING AND LABEL DESI

PUDDING NEZHNY EHRMANN © FMCG BRANDING, PACKAGING AND LABEL DESIGN

SERVICES Creation of a consistent design for the line of puddings: design of labels for new SKUs, design of food zones on packaging, and layout of original templates.

TASKS AND SOLUTIONS The goal was to develop pudding branding while preserving the recognizable design elements of ‘Nezhny’ yogurts. Additionally, we aimed to differentiate the puddings among the many lines of our own dairy products and, of course, the competitive products from other brands.

The pudding category is very conservative. Therefore, it was important to find creativity in simplicity, close associations, and ideas that are easily understood by consumers.

Since the logo is a constant of the style, we decided to begin by finding color combinations with it. We selected colors based on several criteria: the color code of the product category, an attractive-edible combination in the eyes of most consumers, as well as something non-trivial, not the most expected, yet fresh, trendy, and modern. We chose a soft purple shade.

In addition, the food zone is of great importance, of course. It needs to be bright and noticeable, juicy and appetizing. We carefully developed the central part of the packaging design to create a realistic visual of the product that meets the high expectations of consumers.

GEEK © Branding agency where design meets strategy

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