Mrs. Lilac Flower Shop - Logotype Design
Mrs. Lilac is a family-owned startup in the floral arrangement business located in Vancouver, Canada. This flower shop specializes in selling bouquets, floral baskets, and arrangements for occasions such as birthdays, weddings, parties, and memorial services. Currently, Mrs. Lilac has two flower stands throughout the city of Vancouver where customers can purchase their favorite flowers in person.
Brand Identity and Vision
The word "Lilac" is derived from the name of a flower that also refers to a light shade of purple. To bring this name to life, the client has named it "Mrs. Lilac." Therefore, the brand's personality evokes the image of a woman who is a florist.
Target Audience
The word "Lilac" is derived from the name of a flower that also refers to a light shade of purple. To bring this name to life, the client has named it "Mrs. Lilac." Therefore, the brand's personality evokes the image of a woman who is a florist.
Competitive Advantage
In a city like Vancouver, rich in green spaces, Mrs. Lilac has distinguished itself from competitors by focusing on the diversity of flower colors. This startup offers colorful flowers and unique, varied arrangements, creating a different flower-buying experience for customers. Additionally, the distinctive name and the minimalistic, playful design of the brand set this flower shop apart from others in the area.
Check out my work and explore more on my website :