Hiwa Healthy Herb - Visual Identity Design
Hiwa is a family-owned startup based in Vancouver, registered in Canada under the name Hiwa Healthy Herb. The company plans to grow and offer a range of agricultural products in the near future. Although Hiwa’s focus includes everyday produce like spinach and radishes, its products are selected for both their medicinal benefits and suitability for daily use.
The Brand Tagline for Hiwa
"From Farm to Home," emphasizes the company's mission and values, tapping into Canadians' strong preference for purchasing directly from farms.
This slogan highlights Hiwa's dedication to delivering fresh, high-quality produce straight from their fields to consumers' tables.
Brand Audience Persona
The target audience for this company includes families, primarily women aged 20 to 70, who tend to spend more time at home and prefer to consume less fast food. These individuals come from all nationalities and are not limited to any specific country or region.
Competitive Advantage of Hiwa Healthy Herb
Although the company currently plans to sell its products at Street Markets, its vision includes expanding into larger retailers like Walmart. Hiwa’s competitive advantage initially lies in the affordability and economic value of its products, followed by their direct-from-source freshness. Organic and freshness are essential values for Hiwa, so the products will be offered in organic and recyclable packaging.
Brand Personality of Hiwa
The personality of this brand is that of a healthy, lively, humorous, and vibrant middle-aged individual. This character is sociable, gentle, and kind, with the goal that customers feel joy, excitement, and energy when they see the brand’s logo. The design should avoid rigid or formal shapes, instead favoring a relaxed and free-spirited style.
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