Juanibar - personal project

I had fun developping a brand identity for a friend's home bar. This friend frequently hosts gatherings and excels in mixology. I crafted a logo, catchy slogans, and an overarching visual theme.

The concept revolves around embracing the whimsical aspects of inebriation. We aimed to inject humor and creativity without shying away from a touch of irreverence or cheesiness. The chosen font intentionally exudes a playful, slightly off-kilter vibe to mirror the sensation of tipsiness. The illustrations I created capture the euphoric and hazy state one experiences after a drink or two. Drawing inspiration from the lime, a staple ingredient in my friend's cocktails, I curated a color palette.

Ultimately, the ambiance we cultivated is lively, with a hint of nostalgia, and the brand maintains a lighthearted approach.