About FItUP project

This is a project in which I outlined how I see the design of a modern fitness club. I wanted to convey that working on yourself is a difficult process. This is what influenced the choice of color palette as well as the logo itself.

For this project, I spent a total of 40 hours over the course of one week. I spent the bulk of my time researching a huge number of fitness clubs around the world: their website, their social media accounts, how they communicate with their audience. This helped me to better understand the niche and determine a course to pursue.

The result was the logo, as well as a small part of the visual style I created to better immerse you in the result of my work.