Domino's MindOrdering

Domino’s and Netflix teamed up to promote Stranger Things Season 4 with an ambitious question: what if you could order pizza using only the power of your mind? In close collaboration with WorkInProgress, we brought this idea to life with a mobile app that plunged players into a Hawkins Lab experiment, where they could channel Eleven’s telekinetic powers through facial gestures to explore the lab and even order a real pizza—or send it straight to the Upside Down. Packed with Easter eggs and accessible features, the experience brought the supernatural to life like never before.

See the full case study here: https://shelleyadamson.com/work/dominos-mindordering/