Shiny Retail
Client Shiny Retail
Sector Retail Development
Duration 6 weeks
A fresh start for retail visibility Shiny Retail, a Salt Lake City company showcasing retail locations under construction, faced a challenge: traditional marketing methods like billboards and newspapers weren’t delivering the engagement they needed. With time-sensitive leasing opportunities at stake, they sought a bold, complex, yet intuitive website that would captivate potential tenants and investors while reflecting their modern developments.
From static ads to dynamic presence Shiny Retail approached me to bring their vision online. They needed a platform that could showcase their retail projects with striking visuals and streamlined navigation, making it simple for visitors to find detailed information about locations and opportunities.
The transformation
01: A striking design with purpose I designed a visually compelling site that balanced complexity and ease of use. Large, vibrant images of the retail developments took center stage, paired with clean layouts that made navigating project details seamless. Bold typography and a strong color palette reflected the forward-thinking nature of the company.
02: Showcasing construction progress To replace outdated marketing methods, the website includes an interactive map of retail locations under construction, with regularly updated progress photos, leasing details, and estimated completion dates. This real-time information engaged potential tenants and kept investors informed.
03: Simplifying inquiries I added features like a contact form and scheduling tool, allowing potential clients to book tours or request additional information effortlessly. The site was also optimized for mobile, ensuring that users could explore Shiny Retail’s developments on the go.
Driving modern results Since launching the new website, Shiny Retail has seen a 30% increase in leasing inquiries and overwhelmingly positive feedback from stakeholders. By moving beyond static advertising, the company now has a platform that communicates its brand and projects with clarity and impact.
Ready to showcase your vision with a dynamic website? Let’s get started!