Hulu Your TV DNA

Shelley A
Shelley A
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    Hulu wanted to have some fun, build brand love, and celebrate its customers’ unique viewing habits with a year-end experience that analyzed users' annual viewing data. The experience assigned each viewer to one of eight fictional 'chromosome' profiles, complete with personalized show recommendations for their next binge.

    Credits: Unit9, Hulu

    Role: Creative Director

    Shelley A
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