Visual identity: Voo do Beija-Flor

The brief was to design the visual identity of a parental consultancy organisation and enable the client to maintain it autonomously. So, after valuable in-depth conversations and a moodboard to check if we were in sync, I started with the basics: palette and typography.

Then I studied possibilities for the logo that incorporated the name of the organisation both symbolically and literally, as per request of the client. And, from there, began to design some graphic elements and mockups.

To allow the client to keep creating content independently, I designed some extra graphic elements and elaborated an identity manual.