Brand identity + logo design for a fitness program. Visual.

Fitness branding

Pumped to share this branding project for the Muscle Development Program! I've been working closely with the incredible team at @mnifst.london to create a sub-brand for Learner Life Fitness.

We took cues from their existing brand identity (which we also designed in 2019) to ensure a seamless integration. The new branding reflects the program's focus on building muscle and strength, while staying true to Learner Life Fitness' overall aesthetic.

gym branding

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James Shih-Gillen
UX / UI designer 🤟 Available for bookings ⤵
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