Brand identity + logo design for a fitness program

Pumped to share this branding project for the Muscle Development Program! I've been working closely with the incredible team at @mnifst.london to create a sub-brand for Learner Life Fitness.

We took cues from their existing brand identity (which we also designed in 2019) to ensure a seamless integration. The new branding reflects the program's focus on building muscle and strength, while staying true to Learner Life Fitness' overall aesthetic.