Cai & Kate Branding

As a Creative Supervisor at Mower agency, I helped Allegheny Health Network brand a new YouTube series called “Cai & Kate.” The goal of the series is to help toddlers understand their emotions. In the series, a behavorial health therapist named Kate interacts with a chameleon puppet named Cai, who changes color based on his emotions and feelings. I created a playful logo that features a stylized Cai and other launch materials that include colorful foliage elements that would appeal to children.