LaunchDarkly UI Design

Our interactive work with LaunchDarkly began with a content audit and low-fidelity wireframes — affectionately called "LoFis." LoFis allow us to work through page goals, content, storytelling, and the customer's journey before UI design begins.

For LaunchDarkly, we rearchitected some site content to reflect updates to the product and proposed new mental models for understanding its features and offerings. High-fidelity wireframes, or HiFis, then begin to solve the problem of how to communicate that information visually.

Through UI design, we brought the brand to life and worked to position LaunchDarkly as setting the bar for the future of modern development, including employing stylized visuals and expert visual hierarchy.

Click here to view the full case study.

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