Brand identity + logo design for a fitness program. MDP 💪

Super excited to share this one! A little branding project working with the awesome team @mnifst.london for Learner Life Fitness. The Muscle Development Program aims to give you a comprehensive workout plan designed to increase muscle mass and strength. 💪

We took cues from their existing brand, also designed by us in 2019. Using the shapes and typography we created a unique sub brand that fits into their ecosystem.