Brand identity + logo design for a fitness program. MDP πŸ’ͺ

Super excited to share this one! A little branding project working with the awesome team @mnifst.london for Learner Life Fitness. The Muscle Development Program aims to give you a comprehensive workout plan designed to increase muscle mass and strength. πŸ’ͺ

We took cues from their existing brand, also designed by us in 2019. Using the shapes and typography we created a unique sub brand that fits into their ecosystem.

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James Shih-Gillen
UX / UI designer 🀟 Available for bookings ‡
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