Broadlume FloorCon: Event Design
Broadlume's FloorCon hosts the first and only tech-driven conference for the flooring industry. As an endorsed brand, FloorCon needed an identity that is able to stand on its own, while blending seamlessly into the Broadlume ecosystem.
Color is one tool that creates a bridge between the two brands. Both palettes utilize gold and the off-white “Wool,” while purples and browns unique to FloorCon feel more adventurous.
The FloorCon typeface achieves a sense of modernity combined with a friendliness that avoids stuffiness.
Click here to learn more about our work with Broadlume.
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