Whiskers', Wheels, and Daisy Chains book TikTok Campaign

The design began with a focus on capturing the joyful innocence of childhood friendship. The visual concept centered around two main characters, Alex and Mia, with Whiskers the cat acting as a symbol of unity and playfulness. Bright pastel colors, soft lighting, and animated, expressive faces were used to evoke a sense of warmth and nostalgia. The backgrounds are filled with flowers, a vibrant neighborhood, and playful elements like toy trucks and kites, enhancing the carefree and imaginative spirit of the story. The TikTok video was designed to complement the book by showcasing key scenes and emphasizing the message of friendship through dynamic animations and playful music. The final design resonated with the target audience, creating a visually appealing and emotionally engaging product. The whimsical aesthetic and strong character visuals drew attention across social media platforms, effectively capturing the theme of friendship and the heartwarming story at the core of the book.