Groove Tangerine Wheat – Product Pitch and Launch Video

For the launch of Groove Tangerine Wheat, Starr Hill Brewery’s tangerine wheat beer, I developed a dynamic video to promote the product and serve as a key sales pitch for retail placement. The goal was to capture the vibrant, refreshing qualities of the beer while delivering a convincing argument for its strong appeal and marketability in retail spaces.

Goal:

The objective was twofold:

1. To pitch the product to retail partners, positioning it as an exciting new offering that would drive sales.

2. To introduce Groove Tangerine Wheat to consumers in a visually appealing way that highlighted its refreshing, fruity characteristics.

My Role:

I was responsible for the entire video production process, including:

• Concept Development: Developed the creative concept, focusing on the fresh and lively character of the beer.

• Scriptwriting: Wrote the script to ensure the messaging was clear, concise, and aligned with both consumer appeal and retail sales goals.

• Editing & Production: Edited the video to blend strong visuals with key selling points, ensuring the final product was engaging and sales-driven.

Approach:

The video emphasized the vibrant, citrus-forward taste of Groove Tangerine Wheat, using high-energy visuals and upbeat music to create an association with warm weather and fun occasions. For the sales pitch, the video integrated key retail insights, focusing on consumer trends toward fruit-flavored beers and why this product would stand out in a crowded market.

Outcome:

The video successfully launched Groove Tangerine Wheat and was instrumental in securing placement for the product in several key retail outlets. It also helped build early consumer interest, contributing to strong sales in its first few months on the market.