Hello Klitty - Personal Project (fake brand)

I wanted to work on a (made up) unapologetic inclusive menstrual box. I imagined that people with periods would subscribe to a monthly box with their preferred type of menstrual product. Tampons, cups, discs, pads or period underwear would be delivered to their doorstep, with little extras like heating pads, chocolate, a good book... The idea was to make periods easy and fun for people with periods.

MI wanted the brand to be a little provocative, fun, unbothered, self-assured, and proud. I had fun with the semantics and really enjoyed working on a wording and color palette to convey that self assured attitude. I added a liquid background (we're talking about periods after all) and a set of cute icons to add some cosy vibes to the whole branding. In the end, Hello Klitty is for periods that don't need to hide.