Website Revamp and Simplifying User Journey

Cue Events asked KIJO to help them simplify their user journeys and revamp their website to improve their online presence.

To simplify the website, we divided the user personas into two main services: AV Hire and Events.

With this clear direction, we created a sitemap tailored to these two distinct personas, empathetic to their goals

We then developed content based on this established sitemap, adhering to the client’s desired tone of voice. This was descriptive and promotional, but also one that assured reliability and approachability.