MA Sparkling Water Brand Identity Guidelines
Introducing MA Sparkling Water, a premium, zero-calorie, zero-sweetener beverage designed for the health-conscious consumer. Crafted with real fruit and natural flavors, Ma provides a refreshing, flavorful alternative to sugary and artificially sweetened drinks.
MA aims to provide a Premium, Healthy, and Sustainable alternative to traditional soft drinks. From the visual identity to the packaging design, every detail reflects these pillars.
The result is a brand that appeals to modern, health-conscious individuals who value transparency, authenticity, and quality.
Clean lines, a neutral color palette, and simple typography communicate the purity and simplicity of the product. The design is straightforward yet sophisticated, echoing the brand's commitment to genuine, no-frills ingredients.
The Wastinger Display Bold font was chosen for its strong, bold presence, reflecting MA’s confident and premium identity. Paired with Mitchaella Modern Unique, it adds elegance and modernity, aligning with the brand's commitment to simplicity and authenticity. Together, they balance boldness and sophistication, perfectly representing Ma’s refreshing, high-quality appeal.
Each color is more than just a design element—it creates an immediate connection between the flavor and the product. The vibrant, nature-inspired palette emphasizes Ma's focus on real, unprocessed ingredients, while visually representing the clean, refreshing experience of drinking Ma Sparkling Water.
The color palette for Ma Sparkling Water is inspired by the natural vibrancy of real fruit: reddish hues evoke the boldness of Strawberry and Raspberry, yellow reflects the zesty freshness of Lemon and Ginger, and green symbolizes the crisp vitality of Green Apple. Each color visually connects the flavor to its natural essence, reinforcing the brand’s commitment to health and authenticity. This vibrant palette enhances Ma’s refreshing, premium identity while ensuring immediate flavor recognition.
Each flavor variant is subtly distinguished by color accents that hint at the real fruit ingredients inside, ensuring an intuitive and cohesive product line.
For collaborations, purchasing inquiries, or to explore more about Ma Sparkling Water,
Click here to visit MA's Website
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