Beyond

The Beyond campaign was a multimillion-dollar initiative, where I played a key role in shaping the identity branding and providing art direction. Collaborating closely with a designer, we developed an intricate multipage book layout, utilizing metallic ink and die cutting to create a striking, tactile experience. Additionally, I led the creation of a mini-site, allowing users to explore and interact with the campaign digitally. The seamless blend of print and digital design captured the essence of the campaign’s vision, resulting in a highly engaging, multi-platform experience. Explore the site here.