Kamala's Recipes
Kamala Harris has been channeling her casual side in this year’s presidential election, connecting with voters in a universal language — food. Inspired by Kamala’s recipes from her YouTube channel and social media, Seattle-based branding studio People People decided to pursue a passion project that spreads joy, delicious meals, and support for Kamala.
The brand new website design and Instagram account feature Kamala-inspired dishes and cocktails from “Cat Lady Chai Cookies” to “Brat Summer Salad.” In addition to promoting Kamala’s personality and ‘non-political’ side, People People’s design encourages people to be active in the upcoming election with playful prompts to register to vote and reminders of quickly approaching deadlines.
Kamala was the muse for the design. While referencing her prismatic array of pantsuits for the color palette, People People also wanted to showcase her down-home side. Ephemera-like recipe cards and family cookbooks influence the medley of typography and illustration style. Capturing the liveliness of experiences shared over food, People People looked to farmer’s markets and food festivals for the overall layout and additional graphics like the sticker callouts.
The recipes featured on the website are pulled from an array of sources. Kamala’s YouTube channel features recipes in collaboration with celebrities like Mindy Kaling, Chef Jose Andres, and of course Tim Walz. People People also got in touch with their inner chefs creating recipes inspired by Kamala's stories, quotes, viral moments, and iconic outfits — like the Purple Powersuit cocktail.
In a vibrant extension of their project, People People launched a line of merchandise that captures the spirit of Kamala's Recipes while supporting the campaign. Featuring playful designs including everything from colorful tote bags and t-shirts to aromatic candles. Each item plays a vital role in supporting the Harris Walz Campaign, with all proceeds directly funding efforts to engage voters.
People People’s collective excitement and team effort in this passion project reflects the mission of Kamala’s campaign. With lively calls to action supporting voter registration and getting involved in this year’s election, Kamala’s Recipes unite voters over a shared passion for cooking. People People’s website and Instagram spread positivity and inspire folks to get involved in creating a brighter future together.
