RODEO THE LABEL • BRAND ID • UX

RODEO The Label creates luxury clothing and accessories from up-cycled denim, leather, and quilts, combining iconic western materials with urban silhouettes. HIM Creative worked closely with RODEO’s Founder to refine the logo and develop a complementary Brand Identity. Once the identity was locked in, HIM then designed a fully functional e-commerce website: www.rodeothelabel.com